A pop-up for "TOYOTA Drive Your Teenage Dreams" will be held. Collaboration items between "TOYOTA", "BEDWIN & THE HEARTBREAKERS" and "DICKIES" will also be on sale.
The pop-up for "Drive Your Teenage Dreams." (hereinafter referred to as DYTD), which ended last year with great success, has been decided to be held again this year at YEN TOWN MARKET on the 5th floor of Shibuya PARCO.
DYTD is a project launched by STARBASE Inc. in collaboration with Toyota Motor Corporation to create new ways to enjoy cars.
This pop-up is a triple collaboration between BEDWIN & THE HEARTBREAKERS, a Japanese fashion brand founded by Masashi Watanabe, Dickies, a brand supported in the cultural scenes around the world, and TOYOTA. To commemorate the collaboration, a limited number of work pants will be sold.
In addition to the collaboration items, new original items such as blousons, fleeces, and caps will also be on sale.
Not only Toyota fans but also fashion lovers should definitely visit.
This time, the select shop "DAYZ" located in Shibuya / RAYARD MIYASHITA PARK has decided to sell the triple-name collaboration pants of "TOYOTA" x "BEDWIN & THE HEARTBREAKERS" x "DICKIES". They will be on sale at the DAYZ MIYASHITA PARK store from Thursday, March 7th.
TOYOTA POP-UP
@Shibuya PARCO 5F YEN TOWN MARKET
Period: Thursday, March 7th - Sunday, March 17th
About 'Drive Your Teenage Dreams.'
- STARBASE Co., Ltd. and Toyota Motor Corporation have launched a project called "Drive Your Teenage Dreams" to create new ways to enjoy cars. It is a new challenge for Toyota to see how Toyota can be accepted by the culture of the younger generation. "Cars are playthings, cars are secret bases." Without being bound by preconceived notions, we want to create a place where cars are fun, create fun moments, and bring together people who want to enjoy the presence of cars. This idea is what is embodied in the project. At the center of the project is a Hiace that has been customized in a matte black color. This Hiace expands the possibilities of enjoyment, and was customized without thinking about the reason, just to give it a momentary feeling of "cool" at the moment of seeing it. The presence of this Hiace will spark various cultural projects.